The contract required Beretta to build a Brazilian factory and to use Brazilian labor. In 1974, Beretta won a contract to produce small arms for the Brazilian Army. The relationship with Smith & Wesson’s deep experience in gun design and manufacture greatly benefited Taurus’ products. In 1970, Bangor Punta, which owned Smith & Wesson, purchased a controlling interest in Forjas Taurus.

Taurus is hardly a new company it produced its first revolver in 1941.

When they saw the more competitive price points and found that our quality was again topnotch, they quickly began telling customers about our products.”Īt the end of November, new Taurus PT-111 Millennium G2 pistols were selling on for as little as $239. Meanwhile, we reached out to the dealers who would still talk to us-a lot of them were angry-and told them what we were doing. We reduced our SKU count and aggressively cut the price point on our most competitive models. Beyond the quality-control fixes, Acitelli told me that he’d “looked at the numbers and realized we could either do a huge ad buy to announce we are back, or we could instead spend that money by reducing the prices on our pistols and thereby let the gun-shop owners and firearms enthusiasts around the country tell our story. Worse than not selling despite the hot handgun market, Forjas Taurus SA also had to pay a multi-million dollar settlement after a class-action lawsuit alleged that some of Taurus’ pistols could discharge when dropped due to a defective safety.īut since the management change, dealers and their customers have been finding that the quality issues have been resolved. Given this, Taurus’ guns weren’t selling. Gun dealers were lining up at trade shows to tell Taurus its products were overpriced and prone to failure. But I knew that just over a year ago, gun stores were angry with Taurus. When I tested the Taurus PT-111 Millennium G2 last October, it had just been knocked off its spot as the top-selling new pistol on, a place it had held for four months. Acitelli quickly instituted a lot of changes to quality control and pricing. Acitelli also ran the Accessories Division at ATK’s Sporting Group. To improve Taurus USA, CBC fired senior managers and hired Anthony Acitelli, previously a senior vice president of sales at Colt, to be president and CEO of its U.S. CBC is also headquartered in Brazil and has the ammunition brands Magtech, Sellier & Bellot (S&B), and MEN. were bought by Companhia Brasileira de Cartuchos (CBC), one of the largest ammunition makers in the world. Some background: Forjas Taurus and Taurus Holdings, Inc. But it finally got its footing in 2015 after Taurus was sold and new Brazilian management replaced senior managers in the U.S. The Taurus PT-111 Millennium G2 isn’t a new pistol. Recoil is comfortable thanks to its grip. The author found that the Taurus PT-111 Millennium G2 is a quality compact 9mm carry gun with a smooth trigger and an easy-to-work slide.

Taurus pt111 g2 accessories and parts